Job Details

CRO Analyst


schuh Head Office Livingston
1 Neilson Square
Deans Industrial Estate
Livingston
EH54 8RQ

Permanent
Full-Time NEW!

About the role

CRO Analyst

Purpose: To contribute to the planning & execution of our optimisation strategy to maximize website
and digital growth. Using a process of research and analysis, identifying new ways to
improve UX and website conversion in addition to validating ideas received from business
stakeholders.


Reports to: CRO Manager or WEB Optimisation Manager


MAIN RESPONSIBILITIES:


Projects And Day To Day Management
● Responsible for providing creative and practical improvements to schuh websites and digital
touchpoints.
● Produce analysis on competitor website behaviour, trends and performance, providing detailed
actionable insight and highlighting potential opportunities.
● Assist in the development Develop the hypothesis for A / B and multivariate testing (MVT) for the
CRO program.
● Excel in researching with a variety of qualitative and quantitative data sources to create
hypotheses that identify areas of improvement for the schuh online channels, and present to the
wider business.
● Demonstrate an excellent understanding of UX principles, including customer psychology,
neuromarketing and other best practices, to generate effective & robust product solutions.
● Drive design and technological development of the site through a detailed appreciation of
competitor activity, best practice and the market.
● Demonstrate an ability to represent the best interests of ecommerce when identifying areas for
performance improvement & associated test hypotheses.
● Demonstrate a commercial understanding of our business, and how our conversion rate
optimisation strategy is affected.
● Take ownership to prioritise daily and weekly workload accordingly, and have regular
communication to all relevant departments ensuring timelines are kept.
● Where appropriate undertake complimentary UX / UX optimisation tasks as requested by the
optimisation management team.
● Assist or support with other analytical tasks as required.

Technical Skills
● Good understanding of digital technologies
● Good understanding of A/B Testing & Multi Variant Testing methodologies.
● Good understanding of UX practices
● Working knowledge of HTML and CSS.
● Good understanding of analytical skills and tools
● Discipline in mathematics or data science.
● Good knowledge of data structures / databases
Measurement, Reporting And Benchmarking
● Ensure that all UX research meets the expectations of the optimisation team and align to the
industry best practice.
● Ensure that the schuh project management process has been undertaken and documented for
any UX / UI changes.
● Identify problems before they arise moving from reactionary design to revolutionary design.
● Demonstration of good operational time management and optimisation.
● Ensure a streamlined, consistent way of working with documentation of processes.
Company, People & Relationships
● Promote assertive, warm & professional relations with other teams and departments,
communicating face to face where possible.
● Be aware of department standards and adhere to at all times.
● Understand the layout of the Optimisation Team and the wider business , including different teams
and the Management structure.
● Acquire a wider knowledge of the rest of the business, including Head Office and stores.
● Take responsibility for your own development and aim to understand all tasks and processes.
● Work towards and achieve any goals / objectives set for you.
● Welcome the opportunity to gain experience in other areas of the business.
● Understand the needs of the department & business may vary from time to time and aim to be as
flexible as possible.
● Understand and comply with the Company’s Health and Safety policy and procedures.
● Carry out further duties as required by the Company.

About the location

Neilson Square is the home of our original warehouse and distribution centre, as well as many head office functions. Situated in Livingston, our site is in-between Edinburgh and Glasgow and very easily reached by car and public transport.